We started making cars in 1927 because we believed nobody else was making them strong enough or safe enough for Swedish roads. Along the way we’ve come up with dozens of innovations, some of which have changed the world. And it’s this commitment that drives us forward to the next great Volvo Cars idea.
Our ethos is simply -
Our Customer, Our Responsibility
An historic review presented by Per-Åke Fröberg – Director, Volvo Cars Heritage and Maximilian Missoni – Vice President, Exterior Design. The film tells the story of Volvo’s history and evolution from its early beginnings to the concept cars of the future. The film focuses on; Safety, Design, People and the Environment.
From the very first Volvo Cars ÖV4— nicknamed ‘Jakob’—we’ve been using the best quality materials to create cars that are highly regarded not only for their durability, but for their outstanding quality.
Some of our innovations have literally changed the world—ever since Nils Bohlin introduced the three-point safety belt in 1959, an estimated one million lives have been saved. And our ‘Lambda Sond,’ which reduced harmful emissions by 90%, now graces nearly every car in the world.
It’s true that everything we do starts with people, and we’re very proud of the great personalities that have made Volvo Cars what it is, from our 1927 founders Assar Gabrielsson and Gustaf Larson, through to designer Pelle Petterson, who designed the iconic P1800.
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